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B2B Marketing Specialist - Advertising

Richmond Hill - ON, Ontario,CANADA
Job ID
Arshon Technology Inc.
Job Category
Posting Date
October 18, 2021
Expiry date
February 17, 2022
25.00 pr/hour
Your key responsibilities will include:

➢ Research, gather and create content marketing plans and communication material for both offline and online platforms (whitepapers, webinars, emails, blog posts, etc.) and work with our in-house teams to execute them. 

➢ Identify and organize relevant trade shows, industry events for participation and other publicity events; recommend the appropriate attendance tactics (sponsorships, booths, collaterals, etc.) in order to maximize ROI; attend events when needed.

➢ Assist in preparation of sales collaterals, such as sales brochures, vertical-specific presentations and sales sheets.

➢ Propose any other sales promotional and advertising activities and potential changes to our business model and pricing strategy to help increase revenue.

➢ Managing the B2B section of the product website; work with our in-house designers, integrators and programmers to implement the necessary changes to increase leads and direct sales.

➢ Build marketing & promotion strategy with plans and how this will be implemented to ensure the business has an optimized online presence.

➢ Working with the internal team on constantly improving our B2B campaigns. Support sales with campaigns, programs, and initiatives

➢ Making feature recommendations to the Product Management team, based on user feedback, satisfaction studies and competitive benchmarks.

➢ Working with the business intelligence team to define the relevant KPIs for B2B and to measure the success of demand generation activities; using analytics to inform business decisions and course-correct when needed.

➢ Monitoring market trends, analyzing competitive products and activities; finding, communicating and leveraging relevant benchmarks (including business models) outside of the core market.

➢ Preparing reports, presentation on marketing activities including website content

➢ Assist in preparation of presentations for internal and external audiences

➢ Develop and organize workshops, meetings, co-ordinate other special events and promotion 


Education Requirements: 

➢ Minimum Bachelor’s Degree in Marketing, Business, Communications or related field and/or experience; (preferred a Master’s Degree). 


Skills Requirements: 

➢ A minimum of 3 years of experience in a demand generation role in a B2B company, with a proven track record of creating awareness and leads with business prospects.

➢ Hands-on experience with content marketing (whitepapers, webinars, emailing, blogging, etc.);

➢ Good writing skills (English); ability to work with designers to create marketing material;

➢ Experience with SaaS and/or software products a significant asset.

➢ Energetic personality with good communication skills; a positive force within a team.

➢ Strong leadership skills and ability to work both autonomously and as a team player. 

➢ Logical, data-driven mindset with a significant touch of “creative madness”.

➢ Problem-solving oriented, with a constant desire to improve and achieve higher grounds.

➢ Internet-savvy, with a genuine interest for and a good understanding of computer software and new technologies; you must be able to understand our products and their markets.

➢ Proficient with the Microsoft Office software suite.

➢ Sales experience would be an excellent plus for this position, but not mandatory.