Marketing Manager

Education

College/CEGEP
or equivalent experience

Experience

3 years to less than 5 years

Specific Skills

Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services

Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence

Assist in product development and direct and evaluate the marketing strategies of establishments

Establish distribution networks for products and services, initiate market research studies and analyze their findings

Direct and evaluate establishments and departments that develop and implement communication strategies and information programs

Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations

Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations