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Chief Executive Officer

Burnaby - BC, British Columbia,CANADA
Job ID
Truly Home & Leisure Inc.
Job Category
Manager & Executive
Posting Date
December 28, 2021
Expiry date
April 27, 2022

Company Operating Name: Truly Home & Leisure Inc.

Business Address: #210-5589 Byrne Road, Burnaby, British Columbia, Canada, V5J 3J1

Job Position Title: NOC 0015 - Chief Executive Officer for Outdoor and Fitness Equipment Wholesaling Agency



The Chief Executive Officer at Truly Home & Leisure Inc. will be responsible for working collaboratively with the Sales, Marketing and Administrative Departments to create effective promotional, operating, and financial strategies for the company. He/she will be mindful of the impact on material, human and financial resources during the implementation of these strategies. He/she will also strive to create a nurturing and positive work environment at Truly Home & Leisure Inc.




WAGE: $45/Hr

LOCATION: Burnaby, British Columbia



The duties of the Chief Executive Officer at Truly Home & Leisure Inc. will include but are not limited to:

  • Formulating or approving internal policies and programs to maximize the company’s efficiency, productivity, and performance, which includes but are not limited to:

  1. Outdoor Equipment Initiatives & Protocols

  2. Home Exercise Equipment Initiatives & Protocols

  3. Online Fitness Class Initiatives & Protocols

  4. Creation of standard operating procedures as per company mission statement

  5. Guidelines and standards for employee performance and personnel evaluation

  6. Company safety regulations in accordance with governmental regulations


  • Providing guidance and delegating responsibilities to the middle management team to ensure compliance with the company’s policies, programs, values, and mission statement

  • Leading the entire company and working collaboratively with the middle management team to develop business strategies as well as setting up priorities and goals for the company,

  • Authorizing and organizing the establishment of major departments and associated managerial positions

  • Adjusting personnel expenses and hiring processes according to business need.; approving hire and fire requests within the business.

  • Identifying and addressing financial risks and opportunities for the company

  • Supervising the middle manager on tracking company finances, production of financial reports, as well as frequent business accounts evaluation

  • Reviewing financial reports and looking for patterns to develop strategies to mitigate risks and ensure the overall financial success of the business

  • Representing the company in negotiations, networking events, public relations activities as well as other official functions that could promote the growth and reputation of the business.

  • Securing key supplying contracts with retailers, wholesalers, and businesses

  • Ensuring and facilitating the smooth functioning of all aspects of the advertising business to best serve the customers

  • Regulating monthly meetings with the middle management

  • Maintain and enforce a documented system of financial policies and procedures

  • Identifying and addressing financial operations of the company including but not limited to the development and production of:

    • Periodic financial reports

    • Financial analysis and strategy

    • Sets of controls and budgets designed to mitigate risk

    • Sets of controls to enhance accuracy of the financial reports

    • Sets of controls to comply with accounting and financial reporting standards

  • Overseeing the company’s fiscal activity, including budgeting, reporting and auditing.



  • 3-5 Years Managerial Experience in the Field of fitness equipment wholesale/retail trade

  • A university degree or college diploma in business administration, finance or other discipline related to the wholesale trade is required.