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Social Media Community Manager (NOC 1123)

Vancouver - BC, British Columbia,CANADA
Job ID
Vancouver International College
Job Category
Media & Advertising
Posting Date
June 03, 2020
Expiry date
July 03, 2020
$28 per hour




The Social Media Community Manager oversees the social media initiatives. He/ she typically works on new ways to engage the digital community and is generally seen as an advocate of the brand(s). He or she is, in a sense, the face of the brand(s), making it seem much more approachable than just a general company account.

He/she is responsible for building and maintaining healthy relationships with the school marketing team and the college management teams, in order to utilize their knowledge with his/her own to build a stronger social media community for all brands.



• Set and implement social media and communication campaigns to align with marketing strategies

• Provide engaging text, image and video content for social media accounts considering the various cultural backgrounds our college recruits from.

• Monitor and report on feedback and online reviews and discuss with Marketing and Management

• Coordinate with Marketing and Management teams to ensure brand consistency across all platforms

• Stay up to date with digital technology trends

• Maintain the consistency, accuracy and integrity of online presence in the English language and in all target languages the recruits from and has a social media presence

• Ensures that all communications are returned/responded to within 24 hours or by the next business day to maintain efficient information flow

• Produce videos and broadcast them on social media platforms



• In depth knowledge of online advertising campaigns that drive social engagement and revenue growth for the target markets in Latin America, Asia and Europe

• Expert level of knowledge of SEO, keyword research, Google Analytics, Facebook and instagram marketing, 

• Extensive experience with video marketing

• Knowledge of Social Media platforms used in other countries other than Canada

• Excellent video editing and production skills

• Proven track record of successful video production from conception to the final edit, and publishing

• Ability to deliver creative content (text, image and video and graphic)

• Hands on experience in content management

• Knowledge of online marketing channels

• Superior knowledge of responsive website design, with effective content, integrations, and reliability

• Research skills into competitors in education markets in Canada and abroad

• Proven work experience as a Social Media Manager and Digital Marketing Expert

• Experience in implementing Branding Strategies

• Excellent communication skills

• Strong analytical and multitasking skills

• Work experience in a multicultural environment

• Knowledge of the Language and Higher Education Sector (Canada)

• Bachelor's degree



The following tasks generally distinguish the role of the Social Media Community Manager: 



• Develop, implement and evaluate digital communications strategies

• Build online advertising campaigns that drive social engagement and revenue growth for the target markets

• Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an online advertisement

• Set and implement social media and communication campaigns to align with marketing strategies

• Gather, research and prepare digital communications material for internal and external audiences

• Provide engaging text, image and video content for social media accounts and campaigns

• Maintain and update the websites with effective content, integrations, and reliability

• Measure and report performance of digital marketing campaigns, and assess against goals (ROI & KPls)

• Stay up-to-date with digital marketing trends

• Support business development with digital presentations/materials that reflect new projects or programs



• Respond to comments and customer queries in a timely manner

• Communicate regularly with the college and executive directors

• Send out regular updates



• Continuously check the biogs and website for the integrity of the material being posted online

• Reach out to staff for feedback on materials online

• Troubleshoot regularly regarding how best to establish our online presence

• Submit our websites to portals or educational related sites whenever possible

• Keep track of website submissions, logins and passwords

•  Actively seek trading liriks with educational content sites



• Monitor the competition to stay ahead of the trends

• Call meetings with the marketing team to brainstorm new developments in the market regarding changes in trends/policies/procedures



• Superior organizational and communication skills

• An understanding of community management

• An in depth understanding of the industry and its trends

• Outstanding communication skills

• Keen intercultural sensitivity and openness to dealing with staff of widely differing backgrounds

• Flexibility with schedule



Professional performance will be assessed by senior management on an ongoing basis, using criteria that include:

• Ability to work with others in a professional manner

• Demonstration of flexibility and willingness to adapt to a rapidly changing environment

• Effectiveness in day-to-day communication with team

• Contribution to company-wide goals and loyalty to corporate objectives

• Openness and regularity of communication with senior management

• Feedback from both relevant stakeholders (including staff, students, marketers-counselors, agents, immediate supervisors, and others)

• Performance of social media community


Wage  $28 per hour, minimum 30 hours per week, 10 Days of Paid Vacation.


  • Completion of Bachelor Degree or College Diploma required

  • Minimum one year experience in the occupation. 

Please email your resumes to; note that we will only contact applicants that have been shortlisted for this position.