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Social Media Community Manager (NOC 1123)

Vancouver - BC, British Columbia,CANADA
 
 
 
Job ID
:
#JP247-70672
 
Employer
:
Vancouver International College
 
Job Category
:
Media & Advertising
 
Posting Date
:
June 03, 2020
 
Expiry date
:
July 03, 2020
 
Vacancies
:
1
 
Website
:
 
Salary
:
$28 per hour
 
 
 
 

 


SOCIAL MEDIA COMMUNITY MANAGER JOB DESCRIPTION 


OVERVIEW


The Social Media Community Manager oversees the social media initiatives. He/ she typically works on new ways to engage the digital community and is generally seen as an advocate of the brand(s). He or she is, in a sense, the face of the brand(s), making it seem much more approachable than just a general company account.


He/she is responsible for building and maintaining healthy relationships with the school marketing team and the college management teams, in order to utilize their knowledge with his/her own to build a stronger social media community for all brands.


 


GENERAL GUIDELINES


• Set and implement social media and communication campaigns to align with marketing strategies


• Provide engaging text, image and video content for social media accounts considering the various cultural backgrounds our college recruits from.


• Monitor and report on feedback and online reviews and discuss with Marketing and Management


• Coordinate with Marketing and Management teams to ensure brand consistency across all platforms


• Stay up to date with digital technology trends


• Maintain the consistency, accuracy and integrity of online presence in the English language and in all target languages the recruits from and has a social media presence


• Ensures that all communications are returned/responded to within 24 hours or by the next business day to maintain efficient information flow


• Produce videos and broadcast them on social media platforms


 


ESSENTIAL QUALIFICATIONS


• In depth knowledge of online advertising campaigns that drive social engagement and revenue growth for the target markets in Latin America, Asia and Europe


• Expert level of knowledge of SEO, keyword research, Google Analytics, Facebook and instagram marketing, 


• Extensive experience with video marketing


• Knowledge of Social Media platforms used in other countries other than Canada


• Excellent video editing and production skills


• Proven track record of successful video production from conception to the final edit, and publishing


• Ability to deliver creative content (text, image and video and graphic)


• Hands on experience in content management


• Knowledge of online marketing channels


• Superior knowledge of responsive website design, with effective content, integrations, and reliability


• Research skills into competitors in education markets in Canada and abroad


• Proven work experience as a Social Media Manager and Digital Marketing Expert


• Experience in implementing Branding Strategies


• Excellent communication skills


• Strong analytical and multitasking skills


• Work experience in a multicultural environment


• Knowledge of the Language and Higher Education Sector (Canada)


• Bachelor's degree


 


MAIN TASKS


The following tasks generally distinguish the role of the Social Media Community Manager: 


 


SOCIAL MEDIA MANAGEMENT


• Develop, implement and evaluate digital communications strategies


• Build online advertising campaigns that drive social engagement and revenue growth for the target markets


• Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an online advertisement


• Set and implement social media and communication campaigns to align with marketing strategies


• Gather, research and prepare digital communications material for internal and external audiences


• Provide engaging text, image and video content for social media accounts and campaigns


• Maintain and update the websites with effective content, integrations, and reliability


• Measure and report performance of digital marketing campaigns, and assess against goals (ROI & KPls)


• Stay up-to-date with digital marketing trends


• Support business development with digital presentations/materials that reflect new projects or programs


 


COMMUNICATION ACROSS THE ORGANIZATION


• Respond to comments and customer queries in a timely manner


• Communicate regularly with the college and executive directors


• Send out regular updates


 


WEB DEVELOPMENT AND UPDATING


• Continuously check the biogs and website for the integrity of the material being posted online


• Reach out to staff for feedback on materials online


• Troubleshoot regularly regarding how best to establish our online presence


• Submit our websites to portals or educational related sites whenever possible


• Keep track of website submissions, logins and passwords


•  Actively seek trading liriks with educational content sites


 


RESEARCH, PLAN AND UPDATE


• Monitor the competition to stay ahead of the trends


• Call meetings with the marketing team to brainstorm new developments in the market regarding changes in trends/policies/procedures


 


VALUABLE SKILLS AND QUALITIES


• Superior organizational and communication skills


• An understanding of community management


• An in depth understanding of the industry and its trends


• Outstanding communication skills


• Keen intercultural sensitivity and openness to dealing with staff of widely differing backgrounds


• Flexibility with schedule


 


PERFORMANCE ASSESSMENT CRITERIA AND WEIGHTS


Professional performance will be assessed by senior management on an ongoing basis, using criteria that include:


• Ability to work with others in a professional manner


• Demonstration of flexibility and willingness to adapt to a rapidly changing environment


• Effectiveness in day-to-day communication with team


• Contribution to company-wide goals and loyalty to corporate objectives


• Openness and regularity of communication with senior management


• Feedback from both relevant stakeholders (including staff, students, marketers-counselors, agents, immediate supervisors, and others)


• Performance of social media community


 


Wage  $28 per hour, minimum 30 hours per week, 10 Days of Paid Vacation.


Qualifications:




  • Completion of Bachelor Degree or College Diploma required




  • Minimum one year experience in the occupation. 




Please email your resumes to vicollege.hr@gmail.com; note that we will only contact applicants that have been shortlisted for this position.