Marketing Manager

Requirements:

Education: College diploma or equivalent.

Experience: Minimum 2-5 years of marketing or advertisement experience

Personal Suitability: 

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Up-to-date with the latest trends and best practices in online marketing and measurement

Main Duties: 

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Maintain good relationships with the local community, media and public service
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Research and explore the market strategy on a regular basis, provide in-time suggestions to the Director
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behaviour and adjust email and advertising campaigns accordingly
• Address customer service problems, analyze customer feedback from social media platforms, develop and implement communication strategies and information programs

Contact: Guo Minxiang   

Email: hr@tophatcleaners.com 

No phone call and visit, please. Apply via Email only.

We truly thank all applicants for their interest in joining us, only those candidates considered for an initial interview will be contacted.